The inability of people with disabilities to be fully included in society is not because they have functional limitations, but because of the obstacles, they face in the physical and digital space, as well as in other people's attitudes towards disability.
The slogan "It is all about design" draws attention to how easy it is to create an environment that is accessible to all people, if the creators of the built environment, information, communications, products, and services, during the design, think about how everyone, or most people, can use what they create.
Not only does such an approach increase profits, but also it makes the world more functional, and equal, and above all, it gives the meaning of existence to each individual, leaving no one behind.